An ethnocentric approach is compatible with both global standardization and transnational strategies.

Question

Quizplus · Accepted Answer

An ethnocentric approach is centered on the values and beliefs of the parent company's culture and can limit the ability to adapt to local markets. This approach is not compatible with global standardization or transnational strategies, which require a more flexible and adaptable approach to different markets and cultures.

An Ethnocentric Approach Is Compatible with Both Global Standardization and Transnational