The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix, thereby maximizing sales to that segment.

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The statement is true. The primary objective of market segmentation is to identify and group customers with similar needs, preferences, and behaviors and then create marketing strategies that specifically address their requirements. By doing so, businesses can provide more tailored marketing communications, product offerings, and pricing strategies that better appeal to the segment's unique characteristics, thereby increasing sales and profits.

The Goal of Market Segmentation Is to Optimize the Fit