A channel is considered to be long if the producer sells directly to the consumer.
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Q1: The marketing mix is comprised of product
Q2: The number of intermediaries between the producer
Q3: Consumers in the most developed countries are
Q3: An increase in car ownership, the number
Q6: If a firm manufactures its product in
Q7: The structure of market segments may differ
Q8: The set of choices the firm offers
Q10: The more fragmented the retail system, the
Q10: The process of identifying distinct groups of
Q14: Firms based in less-developed nations tend to
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