A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.

Name: A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

A push strategy emphasizes personal selling rather than mass media advertising in the promotional mix. A pull strategy depends more on mass media advertising to communicate the marketing message to potential consumers.

A Company That Depends on Mass Media Advertising to Communicate