The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

Question

Quizplus · Accepted Answer

This statement is true. International business requires a deeper understanding of the market, culture and customers in various countries. New products may need to be adapted or customized for different markets, which requires close collaboration between R&D and marketing to ensure successful commercialization.

The Need to Integrate R&D and Marketing to Adequately Commercialize