The extent to which the place of manufacturing influences product evaluations is known as
A) source effects.
B) country of origin effects.
C) noise effects.
D) location effects.

Question

Quizplus · Accepted Answer

Research suggests that the consumer may use country of origin as a cue when evaluating a product, particularly if he or she lacks more detailed knowledge of the product.

The Extent to Which the Place of Manufacturing Influences Product