In firms pursuing a transnational strategy, some operating decisions are relatively centralized, while others are relatively decentralized.

Name: In firms pursuing a transnational strategy, some operating decisions are relatively centralized, while others are relatively decentralized.
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In a transnational strategy, firms typically centralize certain decisions such as R&D and global branding, while decentralizing others such as marketing and distribution to allow for local adaptation.

In Firms Pursuing a Transnational Strategy, Some Operating Decisions Are