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A Consumer Psychologist Is Working for a Drug Company That

Question 139

Multiple Choice

A consumer psychologist is working for a drug company that has developed a new contraception device for men.To assess men's attitudes towards this device,which method of data gathering would the psychologist be LEAST likely to employ?


A) mail surveys complete with information on the device
B) home visit and family discussion
C) online discussion forum
D) focus group with males in the target age range as subjects

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