You recently overheard your boss telling someone that if he'd actually crunched some numbers and done some analysis instead of just going with his instincts that he never would have opened the new store in Centre City.Which one of the following caused your boss to make a bad decision?
A)regret aversion
B)endowment effect
C)money illusion
D)affect heuristic
E)representativeness heuristic

Question

Quizplus · Accepted Answer

The affect heuristic is a mental shortcut people use to make judgments and assessments based on their current emotional state. In this case, the boss relied on his instincts (which may have been influenced by his emotions), rather than analyzing the numbers and data, leading to a bad decision.

You Recently Overheard Your Boss Telling Someone That If He'd