You are trying to attract new customers that you feel could become repeat customers.The average price of your product is $619 per unit with a $435 variable cost per unit.The monthly interest rate is 1.8 percent.Your experience tells you that 9 percent of these customers will never pay their bill.Should you offer credit terms of net 30 to attract these potential customers? Why or why not?
A) yes; because the NPV of extending credit is $8,867
B) yes; because the NPV of extending credit is $9,787
C) yes; because the NPV of extending credit is $128
D) no; because the NPV of extending credit is -$459
E) It doesn't matter because the NPV of extending credit is zero.
Correct Answer:
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