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You Are Trying to Attract New Customers That You Feel

Question 75

Multiple Choice

You are trying to attract new customers that you feel could become repeat customers.The average price of your product is $619 per unit with a $435 variable cost per unit.The monthly interest rate is 1.8 percent.Your experience tells you that 9 percent of these customers will never pay their bill.Should you offer credit terms of net 30 to attract these potential customers? Why or why not?


A) yes; because the NPV of extending credit is $8,867
B) yes; because the NPV of extending credit is $9,787
C) yes; because the NPV of extending credit is $128
D) no; because the NPV of extending credit is -$459
E) It doesn't matter because the NPV of extending credit is zero.

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