Many clothing retailers allow you to go to their website and print a coupon that you then present for a discounted price on your next purchase in the store.In economics we refer to this as

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This is an example of hurdle pricing, which is a form of price discrimination where customers are offered discounts only if they are willing to jump through certain "hurdles," such as printing out a coupon or signing up for a loyalty program. By doing so, retailers can segment their market and offer different prices to different groups of consumers based on their willingness to complete these actions.

Many Clothing Retailers Allow You to Go to Their Website