In classifying social media,the degree of acoustic,visual,and personal contact between two communication partners is referred to as
A)user-generated content.
B)social value.
C)self-disclosure.
D)media richness.

Question

Quizplus · Accepted Answer

Media richness refers to the degree of acoustic, visual, and personal contact between two communication partners. It is a key factor in determining which communication medium is appropriate for a particular message or conversation. A medium with high media richness is better suited for complex, sensitive, and ambiguous messages that require immediate feedback and personal attention. Examples of high media richness channels are face-to-face conversations, video conferences, and phone calls. In contrast, low media richness channels such as emails and text messages are more appropriate for simple, routine, and non-confidential messages that do not require immediate or personal responses.

In Classifying Social Media,the Degree of Acoustic,visual,and Personal Contact Between