When Toyota featured images from the World of Warcraft game in a TV commercial,it demonstrated that World of Warcraft has a high degree of __________ as visuals,graphics,and animation were the major draw for World of Warcraft users.

Question

Quizplus · Accepted Answer

Media richness refers to the degree to which a communication channel can convey rich, emotional, and nonverbal cues. The presence of high-quality visuals and animation in World of Warcraft makes it a highly media-rich platform, which is why Toyota's use of images from the game in a TV commercial demonstrates the game's media richness. Self-disclosure, character development, and product placement are not relevant to this scenario.

When Toyota Featured Images from the World of Warcraft Game