In thinking about starting an ad campaign on Facebook,the brand manager considers
A)that each user who visits a Facebook Page will see the same advertisement.
B)whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages.
C)letting users specify ad positioning and placement on the Facebook Page.
D)tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.

Question

Quizplus · Accepted Answer

Tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer is the best choice as it allows the brand manager to measure the effectiveness of the ad campaign and make necessary changes to improve the ROI. Options A and B are incorrect as Facebook uses algorithms to determine which users see which ads, and the balance of text, audio, and video is dependent on the type of ad being used. Option C is incorrect as users cannot specify ad positioning and placement on the Facebook page.

In Thinking About Starting an Ad Campaign on Facebook,the Brand