Brand managers can use Twitter strategically to accomplish all of the following,except:
A)ignore user criticisms to develop happier customers.
B)generate brand buzz by developing an official Twitter profile.
C)tweet on topics that provide information of value to their customers.
D)follow Twitter profiles that mention their products.

Question

Quizplus · Accepted Answer

Ignoring user criticisms is not a strategic use of Twitter as it can lead to negative brand perception and potential loss of customers. The other options provide strategic ways to use Twitter for brand management such as creating brand awareness, providing valuable information to customers, and monitoring and engaging with customer feedback.

Brand Managers Can Use Twitter Strategically to Accomplish All of the Following,except