The three guidelines on marketing and promoting a brand using YouTube include: (1) create a channel rich in key words to improve the odds of the video showing up in user searches; (2) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits; and (3) __________.
A) use an expert to inform the audience about product features and benefits
B) tie the product to a current political or news event
C) remember that money matters-cost is a factor
D) include humorous content to attract as many viewers as possible
Correct Answer:
Verified
Q92: If a brand manager wanted to use
Q93: Social media advertising is helpful to brand
Q94: What is the primary purpose of LinkedIn?
A)LinkedIn
Q95: If you wanted to generate brand buzz
Q96: Members of LinkedIn are known as:
A)"followers"
B)"colleagues"
C)"contacts"
D)"connections"
Q98: An "active receiver" who is "delighted" with
Q99: The social network primarily used for professional
Q100: If a brand manager wants to explain
Q101: TB Figure: 2 Q102: Within the context of social media,an "evangelist"
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