The Greenpeace campaign against Nestlé using social media was effective because
A)Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
B)by using social media instead of traditional media, Greenpeace was saving trees.
C)Greenpeace effectively used a variety of media, both traditional and social, for its "shock campaign."
D)the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.

Question

Quizplus · Accepted Answer

Greenpeace used a "shock campaign" that included both traditional and social media to effectively draw attention to Nestlé's practices. This ultimately led to Nestlé changing its policies and committing to sourcing sustainable palm oil.

The Greenpeace Campaign Against Nestlé Using Social Media Was Effective