T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in neighboring Poland and Slovakia as well.While this started as a __________ marketing strategy targeted at a single country,it crossed country boundaries and became a global marketing strategy.
A) intracultural
B) multidomestic
C) intercultural
D) convergence
Correct Answer:
Verified
Q150: A consumer who is out shopping and
Q151: What is the best way a brand
Q152: In 2010,T-Mobile ran a holiday TV ad
Q153: The convergence of real and digital worlds
Q154: Smartphone apps are providing stiff competition for
Q156: The AOI marketing team planned a(n)_ between
Q157: Smart systems are
A)computer-based networks that trigger actions
Q158: An example of a smart system is(are)
A)social
Q159: China has consistently blocked _ and _
Q160: Computer-based networks that trigger actions by sensing
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