Economists would most likely recommend that marketing managers allocate the firm's marketing resources to the markets and products in which:

Question

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Economists would recommend that marketing managers allocate resources to markets and products where the excess of incremental revenues over incremental costs is greatest. This ensures that resources are being used effectively and efficiently to generate the highest possible profits for the firm. Option A is not necessarily a reliable basis for resource allocation as experience does not always guarantee success. Option B is only relevant for products in the maturity stage and does not consider growth potential. Option C may overlook other opportunities outside of the current market share and the fastest-growing industry rate.

Economists Would Most Likely Recommend That Marketing Managers Allocate the Firm's