New Balance has no celebrity endorsers and does minimal advertising,yet the athletic shoe brand has 11 percent of the market.This 11 percent can be referred to as New Balance's:

Question

Quizplus · Accepted Answer

Share points refer to the percentage of the total market that a particular brand has, which in this case is 11 percent for New Balance. Product line breadth and depth refer to the range and variety of products a brand offers, and sales response function refers to the relationship between sales and marketing efforts, which is not relevant to the given scenario.

New Balance Has No Celebrity Endorsers and Does Minimal Advertising,yet