Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?

Question

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SWOT analysis takes into consideration internal and external factors that affect a company's marketing strategy. Trends in past and current revenues for the industry and competitors fall under the external factors category and are important information to include in a SWOT analysis. Corporate return on investment and revenues associated with each point of market share are internal factors and may be considered in later steps of the strategic marketing process. Market share for the product can be a combination of both internal and external factors and may also be considered in later steps of the process.

Which of the Following Pieces of Information Is Used in a SWOT