Which of the following pieces of information is used in the third step of the planning phase of the strategic marketing process?

Question

Quizplus · Accepted Answer

The third step of the planning phase in the strategic marketing process involves developing the marketing mix, which includes determining the characteristics and timing of marketing mix actions (such as product features, pricing strategies, distribution channels, and promotional efforts). Therefore, the information used in this step would be related to the details of the marketing mix, rather than corporate return on investment (which may be used in the initial goal-setting step), revenues associated with market share (which may be used in the second step of situation analysis), or trends in past and current revenues (which may be used in multiple steps of the process).

Which of the Following Pieces of Information Is Used in the Third