The actions taken during market product focus and goal setting,step two of the planning phase,include: 1)set market and product goals,2)select target markets,3)find points of difference,and 4)__________.

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The fourth action is to position the product, which involves identifying how the product will be perceived by the target market in comparison to competitors' products. This helps in creating a unique selling proposition for the product. Researching customers and identifying industry trends are important, but they are not actions taken specifically during market product focus and goal setting. Developing the program's marketing mix will be done in the next step of the planning phase.

The Actions Taken During Market Product Focus and Goal Setting,step