When John's Auto Shop merged with Mike's Glass Repair,customers received discounts at both businesses,while at the corporate level,the new company saw an overall increase in sales.These benefits are referred to as:

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The benefits described are a result of the synergies created by the merger, as both businesses are able to offer additional value to customers and increase overall sales. Value-based marketing and value-adds are more focused on providing added value through product features or marketing initiatives, while points of difference refer to unique features or benefits that set a product apart from competitors.

When John's Auto Shop Merged with Mike's Glass Repair,customers Received