Recently,Kellogg's introduced Mickey's Magix cereal.It was designed to get children who currently don't eat cereal to eat cereal for breakfast.When milk is added to the cereal,it turns a pastel blue.The cereal itself is very similar to General Mills' Lucky Charms but with the addition of food colouring.Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:
A) market penetration
B) diversification
C) product penetration
D) market development
Correct Answer:
Verified
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