Quaker took its Instant Oatmeal and added Dinosaur Eggs,which have colourful creatures that appear when boiling water is added.Research shows that children who would not eat plain oatmeal (defined as a new segment)are extremely attracted to the product,which Quaker views as basically the same as its standard Instant Oatmeal.From Quaker's viewpoint,this is a _____ strategy.

Question

Quizplus · Accepted Answer

Market development strategy involves targeting a new segment of consumers with an existing product, which is what Quaker is doing by attracting children who wouldn't eat plain oatmeal.

Quaker Took Its Instant Oatmeal and Added Dinosaur Eggs,which Have