General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called a(n):

Question

Quizplus · Accepted Answer

The marketing structure described in the passage is a product-based marketing structure in which one person is responsible for the marketing of a specific product, such as Cheerios. This person is called a product manager, who sets marketing goals and develops and implements related marketing strategies for their specific product. Therefore, the best choice is D) product manager.

General Mills Uses a Marketing Structure in Which One Person