Amy Smith has just completed measuring the results of her firm's marketing plan.Her next step will be to:

Question

Quizplus · Accepted Answer

Comparing the results to the goals set for that marketing plan is an essential step in evaluating the effectiveness of the plan. It helps identify where the plan succeeded and where it fell short, which can inform future marketing decisions. Doing a profitability analysis and taking corrective action may also be necessary, but they should come after comparing the results to the initial goals. Bringing these results to the marketing auditor may not be necessary, as the auditor may not be directly involved in the implementation and evaluation of the plan.

Amy Smith Has Just Completed Measuring the Results of Her