WestJet flies to over 80 North American destinations.The introduction of the WestJet Vacations with service to U.S.,Mexico,and the Caribbean is a ____________ strategy.

Question

Quizplus · Accepted Answer

Diversification is the strategy of expanding a company's product lines or services into new markets that may not be related to the existing business. WestJet's introduction of WestJet Vacations with service to U.S., Mexico, and the Caribbean is an example of diversification as the new service is outside the company's core business of providing airline services.

WestJet Flies to Over 80 North American Destinations