John is a salesperson for Ford vehicles in charge of large corporate leased accounts (such as car rental agencies).He stops in to see his contact at Suncor Energy,one of his large corporate accounts,once every two months and often lets his contact test drive a new car for free to keep him interested and develop a strong personal bond.John is likely focused on which aspect of selling?

Question

Quizplus · Accepted Answer

John's focus on regularly visiting his contact at Suncor Energy and offering test drives for free to develop a strong personal bond indicates that he is practicing relationship selling, which prioritizes building and maintaining strong relationships with customers to drive repeat business and customer loyalty. This approach may also help to create customer value, but it is primarily focused on building a strong relationship with the customer rather than simply taking orders or processing them.

John Is a Salesperson for Ford Vehicles in Charge of Large