White Chemical Company is examining its selling strategy and one of the issues it believes needs attention is the role its sales staff has in undertaking sales support (non-selling)activities; yet it wants to keep the salespeople directed towards increasing sales for the next year.If you did NOT know which plan it presently uses,what advice would you give?

Question

Quizplus · Accepted Answer

Option B, which offers a base salary and commission on generated sales, is the best choice in this situation as it would motivate the sales staff to focus on increasing sales while also ensuring that they receive a regular income. This would also address the issue of sales support activities by providing an incentive to focus on generating sales instead of non-selling activities. The other options (A, C, and D) either do not directly address the issue of sales support or provide less motivation for sales staff to increase sales.

White Chemical Company Is Examining Its Selling Strategy and One