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The Use of Personal Video Recorders (PVRs)and Digital Video Recorders

Question 7

Multiple Choice

The use of personal video recorders (PVRs) and digital video recorders (DVRs) forced advertisers to come up with creative strategies to ensure their ads were getting across to watchers.According to the text,which was a strategy adopted by advertisers?


A) implementing subliminal slow-motion ads that could only be seen on a PVR or DVR
B) implementing "rapid ads" for those that fast forward through commercials
C) implementing in-show advertising along the bottom 'ticker'
D) implementing no advertising

Correct Answer:

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