Which of the following statements about comparative advertising is true?

Question

Quizplus · Accepted Answer

Comparative advertisements can increase the perceived quality of the advertiser's brand by showing consumers how the brand compares favorably to competitors. However, it is not true that comparative advertisements constitute over two-thirds of all television ads or that they have been banned by the Federal Trade Commission. It is also not necessarily true that they attract less consumer attention in the advertiser's brand as this can vary depending on the specific ad and brand being compared.

Which of the Following Statements About Comparative Advertising Is True