When the Lorillard Tobacco Company places ads discouraging teenagers from smoking,they are using which type of advertising?

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Quizplus · Accepted Answer

Advocacy advertising is used to promote a particular point of view or cause, and in this case, Lorillard is advocating against teenage smoking. Pioneering advertising is used to introduce a new product or category, competitive advertising is used to promote a specific brand against its competitors, and reminder advertising is used to reinforce a brand's message or image to consumers.

When the Lorillard Tobacco Company Places Ads Discouraging Teenagers from Smoking,they