Canada Goose used the picture of Kate Upton,a model who appeared on the cover of Sports Illustrated Swimsuit edition wearing a Canada Goose Parka,as part of an online advertising campaign.Which strategy were they using?

Question

Quizplus · Accepted Answer

Canada Goose used Kate Upton's sex appeal to attract customers and promote their product. By using a well-known model in a warm and stylish Canada Goose Parka, they were attempting to associate their brand with glamour and desirability. This is an example of a sex appeal marketing strategy.

Canada Goose Used the Picture of Kate Upton,a Model Who