An ad for Kraft salad dressings uses a play on words in its headline,"Around here,we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This appeal implies that the dressing is like what is served at the finest eating establishments,but you can enjoy it in the comfort of your home.This is a ____________ appeal.

Question

Quizplus · Accepted Answer

The ad is using humor to appeal to its audience and make them believe that they can have a high-end dining experience at home with Kraft salad dressings.

An Ad for Kraft Salad Dressings Uses a Play on Words