Which of the following approach would likely be used by a life insurance company for developing advertisements using fear appeal?

Question

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Fear appeal is a persuasive technique used in advertising that tries to create fear in customers' minds by showing them the negative consequences of not using a product. In the case of a life insurance company, the fear could be the impact of not having enough life insurance on the family of the insured if death occurs. Therefore, showing the negative effects of premature death on the relatives of those who do not carry enough life insurance would be the most appropriate approach for this type of fear appeal. Choices A, B, and C do not involve any fear appeal techniques.

Which of the Following Approach Would Likely Be Used by a Life