The means by which the advertising message is communicated to the target audience is through:

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Advertising media refers to the various channels through which an advertising message is communicated to the target audience, such as television, radio, magazines, internet, billboards, etc. Reach and frequency relate to the extent to which the advertising message reaches the target audience and how often, respectively. A decoder refers to the process of interpreting the received message by the audience. Micromarketing is a strategy that focuses on targeting specific segments or individuals within a broader market.

The Means by Which the Advertising Message Is Communicated to the Target