Because consumers often do not pay close attention to advertising messages,advertisers want to reach the same audience more than once.The average number of times a person in the target audience is exposed to a message or advertisement is called:

Question

Quizplus · Accepted Answer

Frequency is the average number of times a person in the target audience is exposed to a message or advertisement. Parity refers to the comparative status or value of advertisements in different media, reach measures the number of people in the target audience who have been exposed to the message or advertisement at least once, and rating is the percentage of the total relevant audience that is reached with a message or advertisement. Therefore, option C, frequency, is the best choice for the given question.

Because Consumers Often Do Not Pay Close Attention to Advertising