Because advertising is expensive,marketers want to be certain the advertisements they run communicate the intended message to the target audience.In order to accomplish this communication goal,marketers conduct _____ before advertisements are placed in a medium.

Question

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Pre-tests are a common practice in the advertising industry, where marketers test their advertisements on a sample of the target audience before they are placed in a medium. This helps ensure that the intended message is being communicated effectively, and any necessary changes can be made before the costly advertisements are launched. Market research and surveys may be used in conjunction with pre-tests, but they are not specific to testing the effectiveness of advertisements. Advertising matrix evaluations are not a commonly used term in the industry.

Because Advertising Is Expensive,marketers Want to Be Certain the Advertisements