Young and Rubicam,Inc.developed the "Softer Side of Sears" campaign for Sears to target middle-income women.This agency provided marketing research,media selection,copy development,artwork,and production services for Sears.Young and Rubicam is an example of a(n) :
A) image consultant.
B) consulting firm.
C) full-service advertising agency.
D) limited-service advertising agency.
Correct Answer:
Verified
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