A brochure in the literature sent to retailers began with the following statement: "Retailers,these new sunglasses come with their own attractive free-standing carousel that fits perfectly next to your cash register." Which sales promotion does this exemplify?

Question

Quizplus · Accepted Answer

The statement describes a point-of-purchase display, as it is a stand-alone fixture placed near the cash register to promote the sunglasses.

A Brochure in the Literature Sent to Retailers Began with the Following