Programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products are known as:

Question

Quizplus · Accepted Answer

Cooperative advertising programs involve manufacturers sharing the cost of advertising with their retailers. The manufacturer pays a percentage of the retailer's local advertising expenses for promoting their products. This type of program benefits both the manufacturer and the retailer, as it increases awareness of the product while also promoting the retailer's store.

Programs in Which a Manufacturer Pays a Percentage of a Retailer's