Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ for the information in the "Smart is in" advertisements is Hyundai,its producer.

Question

Quizplus · Accepted Answer

The source refers to the organization or person who originates the message, in this case, Hyundai as the producer of the "Smart is in" advertising campaign.

Hyundai Developed Its "Smart Is In" Advertising Campaign Based on Extensive