Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread.In terms of the communication process,the _____ in the ads for Cheez Whiz informed prospective customers that Cheez Whiz was a healthy and nutritious cheese spread.

Question

Quizplus · Accepted Answer

The message in the advertisement for Cheez Whiz is the information that Cheez Whiz is a healthy and nutritious cheese spread. The communication channel would be the medium through which the message is conveyed (e.g. television, print, social media). The decoder would be the intended audience who receives and interprets the message. The source would be the company or brand (Kraft Canada) who is sending the message.

Kraft Canada Created an Advertisement for Its Cheez Whiz Processed