Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ in the "Smart is in" advertisements informed prospective customers that Hyundai was for the savvy shopper who is not concerned with brand image.

Question

Quizplus · Accepted Answer

The "message" in the communication process is the content or information conveyed to the audience, which in this case is that Hyundai is for the savvy shopper not concerned with brand image.

Hyundai Developed Its "Smart Is In" Advertising Campaign Based on Extensive