In a brainstorming session for a new drug to lower cholesterol,the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market.In terms of the communication process,the transformation of this idea into an ad campaign is an example of:
A) encoding.
B) receiving.
C) decoding.
D) messaging.
Correct Answer:
Verified
Q30: Figure: 16-1 Q31: Figure: 16-1 Q32: The ad for Microsoft Office 2013 emphasized Q33: Figure: 16-1 Q34: Ann recently saw an ad for Claritin,a Q36: Coca-Cola uses cookies to record and understand Q37: After watching the 30-minute infomercial on OxiClean,Mariah Q38: Communication problems,which are the result of misinterpretation,can Q39: Cardiac Science is a California-based company that Q40: Decoding is usually done by the: Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
A)source.
B)receiver.
C)user.
D)decoder.
