Each year,advertisers spend millions of dollars during the half-time show of the Super Bowl.Those marketers hope to reach the millions of sports enthusiasts tuned into the NFL's greatest extravaganza.Unfortunately,during the half-time festivities,many viewers dash to the kitchen for a sandwich and a soda.The persuasive promotional messages of the marketer are not received by those consumers who are busy satisfying their need for food and drinks.The need for food and drinks is an example of _____,which inhibits effective communication.

Question

Quizplus · Accepted Answer

The need for food and drinks is an example of noise, which is any external or internal factor that inhibits effective communication. In this case, the viewers' physical hunger and thirst are distracting them from receiving the messages intended by the advertisers during the Super Bowl halftime show.

Each Year,advertisers Spend Millions of Dollars During the Half-Time Show