Which of these promotional elements has the highest cost-per-contact?
A) advertising
B) personal selling
C) sales promotion
D) publicity
Correct Answer:
Verified
Q66: Renee works for a major pharmaceutical company
Q67: An advantage of publicity is its:
A)credibility.
B)control.
C)empathy.
D)intrusiveness.
Q68: Personal selling is:
A)a non-personal, indirectly paid presentation
Q69: All of the following are examples of
Q70: While walking along Robson Street in Vancouver,you
Q72: When Mike Clark and Jack Curry rate
Q73: When a representative for Pampered Chef cooking
Q74: Publicity is:
A)a non-personal, indirectly paid presentation of
Q75: Which of the promotional elements has the
Q76: Publicity is _ the main component of
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