Which of these promotional elements has the inherent weakness of extremely high expenses per exposure?
A) advertising
B) personal selling
C) sales promotion
D) publicity
Correct Answer:
Verified
Q58: An ad for Visible Lift makeup by
Q59: The marketing professor wanted to do everything
Q60: Wasted coverage can most easily be reduced
Q61: Royal Bank of Canada's annual report to
Q62: Which of the following statements describes a
Q64: While searching BuzzFeed as a break from
Q65: Every issue of Taste of Home magazine
Q66: Renee works for a major pharmaceutical company
Q67: An advantage of publicity is its:
A)credibility.
B)control.
C)empathy.
D)intrusiveness.
Q68: Personal selling is:
A)a non-personal, indirectly paid presentation
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents